How Culturewear All Started

Culturewear began with a suitcase full of swimwear, a passion for travel, and a vision to create something bold, beautiful, and distinctly expressive.

Founded by Ronda Jheir in 2023, the brand was inspired by her love for vibrant cultures, sun-soaked destinations, and the art of effortless styling. While traveling, Ronda would curate looks by mixing and matching unique pieces that reflected her surroundings and personal flair. Friends and followers' curiosity sparked the beginning of Culturewear.

What started as a small collection shared on Instagram quickly evolved into a boutique brand located in the heart of Jeddah- Saudi Arabia rooted in individuality, confidence, and the freedom to express yourself through fashion. Each piece captures the spirit of a new destination, the energy of sunny days, and the elegance of unforgettable nights.

Today, Culturewear has grown into a curated resortwear and swimwear boutique, featuring not only signature swim pieces but also accessories, bags, and hats each item selected with intention and a strong sense of style. The boutique showcases designs from around the world, with a special spotlight on Colombian fashion known for its bold prints, high-quality craftsmanship, and standout silhouettes.

Culturewear is more than fashion it’s a lifestyle, a vibe, and a growing community of individuals who dare to stand out, embrace culture, and dress with purpose.

Thank you for being part of our journey!